Pontfolio

A Waiter Can Make your Life Miserable If He Wants to
Ma Cuisine Rebrand
What Are The Rules Of War, Mr. Sheriff?
Exhibition Identity
ØNSK
Even Metal Bends
Årets Bedste Bogarbejde

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Inclusive wayfinding and mental wellbeing at Roskilde Festival

Client: Orange Together (Roskilde Festival)

Role: Concept development, Art Direction, AI Imaging and Graphic Design
Even Metal Bends is an awareness campaign created for Orange Together to destigmatize vulnerability and highlight Roskilde Festival’s ‘Soft Spots’ and ‘Calm Areas’. Addressing sensory overload and loneliness in large crowds, the visual concept pairs a portrait photography style with direct copy to normalize the need for emotional and sensory breaks. The campaign is supported by a dedicated ‘Mental Map’ in print and digital formats.
All images is ai-generated. 

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